Our job is to be relentless advocates for love and for delight…because it matters.
Wisdom of Busy Burr
Don’t design for some mystical, cute, little old neighbor lady because that’s the wrong frame. You’re designing for a jazz musician, for a college professor, an airline pilot, for a soccer coach, a navy commander. Because to design, to delight, you need to design for emotional reality, which is the truth of who they are.