To design for seniors, we have to be looking in ourselves more. Design to that emotional truth. Design to that timeless you inside of you. You are not your meat suit. You are the vibrant, alive, breathing, loving, engaging, whole, thoughtful, hilarious, joyful you.
Wisdom of Busy Burr
Don’t design for some mystical, cute, little old neighbor lady because that’s the wrong frame. You’re designing for a jazz musician, for a college professor, an airline pilot, for a soccer coach, a navy commander. Because to design, to delight, you need to design for emotional reality, which is the truth of who they are.