Anything is possible. We have V.R. and A.R., mixed reality. So we have to assume that displays are everywhere and anywhere and information can be anywhere, on any surface. But the problems are really the same.
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Don’t design for some mystical, cute, little old neighbor lady because that’s the wrong frame. You’re designing for a jazz musician, for a college professor, an airline pilot, for a soccer coach, a navy commander. Because to design, to delight, you need to design for emotional reality, which is the truth of who they are.
Many studies have shown that women tend to score higher on tests of social sensitivity than men do, that means that working with women makes a team smarter. Promoting women in UX raises awareness about the importance of gender equality, what makes a good user experience is diversity in ideas, concepts and experiences and the more women working with UX.
I’m focusing on this notion of why people are building technology and thinking about code in terms of humanity and of the people who are going to be affected by it. I think we would have a very different technology industry if we had people entering the industry with that motivation. That is my big dream. I don’t care very much about being my own boss, or having my own name on things, but if during my lifetime we saw a shift of why people worked with computers, all my work would be worth it. If that idea moves forward, it would feel like success.