To design for seniors, we have to be looking in ourselves more. Design to that emotional truth. Design to that timeless you inside of you. You are not your meat suit. You are the vibrant, alive, breathing, loving, engaging, whole, thoughtful, hilarious, joyful you.
Don’t design for some mystical, cute, little old neighbor lady because that’s the wrong frame. You’re designing for a jazz musician, for a college professor, an airline pilot, for a soccer coach, a navy commander. Because to design, to delight, you need to design for emotional reality, which is the truth of who they are.
Over time, your ‘why’ will expand when you see how much you can actually accomplish, and you’ll want to turn your efforts to something outside yourself. But keeping that ‘why,’ front and center in your mind allows you to stay energized and focused on what you are trying to accomplish, every step of the way.
Many studies have shown that women tend to score higher on tests of social sensitivity than men do, that means that working with women makes a team smarter. Promoting women in UX raises awareness about the importance of gender equality, what makes a good user experience is diversity in ideas, concepts and experiences and the more women working with UX.